Ponke and 223 Expand Web3 IP: Blockchain Brands Go Live
From Solana meme phenomenon to global retail brand, Ponke is reshaping how digital IPs evolve through a strategic partnership with 223, the innovation arm of leading consumer conglomerate JCorp.
In a strategic move, Ponke – one of the most prominent IPs born from the Solana ecosystem – has officially partnered with 223, the innovation arm of JCorp, to bring its vibrant digital world to life through its global retail network. This partnership is more than just a brand licensing deal, it is a revolution in how Web3 IPs expand and evolve in the mass consumer market.
Bridging Blockchain with Physical Products
Under 223’s leadership, Ponke will move into retail areas such as fashion, toys, lifestyle accessories and “phygital” collectibles, combining NFC chip technology with physical goods. These products are not just objects, but gateways to extended digital experiences that are highly interactive for fans – from content-unlocking wearables to game-linked toys or NFTs.
Transforming the energy of online culture into physical products is part of Ponke’s long-term strategy to become a global brand with influence beyond Web3, while maintaining its inherent meme identity, community and rebellious spirit.
JCorp and 223 – The Strong Backing of Web3 Brands
With over 60 years of experience in the brand licensing industry, JCorp is the name behind the success of a series of famous IPs around the world. The combination of JCorp's traditional industrial heritage and 223's innovation creates an ideal environment to nurture brands with strong Web3 cultural imprints like Ponke.
“We are not just bringing a brand to the market – we are bringing a whole digital cultural universe into everyday life,” said a representative of 223. “Ponke is a typical example of a new generation of IP: developed from the community, living on the Internet and now ready to explode on a global scale.”
Launch at Licensing Expo 2025: When Web3 IPs Officially Enter the Big Stage
Ponke’s appearance at the Las Vegas Licensing Expo 2025, alongside JCorp and 223, will be the brand’s official debut to global investors, franchisors and retailers. This is the first time a blockchain IP like Ponke has entered a space dominated by film, TV and heritage franchises.
This marks a major shift in branding – where Web3 communities are no longer a niche market but are the inspiration for the next wave of mainstream consumption.
Redefining Brand Strategy: From Digital to Global
Ponke does not follow the traditional “create first – product later” path. Instead, the brand is built entirely on online culture, community interaction and shared values on the blockchain. The reverse journey – “digital first, physical later” – is becoming a common strategy for many Web3 brands, and Ponke is currently leading this trend.
Through phygital technology and 223’s deep industry relationships, Ponke is not just selling products – it is expanding the interactive universe where fans can “live with the brand” both online and offline.
Conclusion: Ponke – A blueprint for Web3 IP to come to life
As blockchain projects seek real value beyond the digital space, Ponke is proving that IP born from Web3 can absolutely become a global brand, both maintaining its decentralized cultural core and conquering the modern consumer market.
With the strong infrastructure from JCorp and the vision of 223, Ponke will likely be the standard model for the transformation from meme to global business model, paving the way for the next generation of Web3 IP to grow beyond the confines of the Internet.