Nordic and Chinese Companies Push Bitcoin Treasury Trend
The wave of Bitcoin adoption as a treasury asset in businesses continues to grow globally, as companies listed in the Nordics and China announce notable investments in the world’s leading cryptocurrency.
Sweden’s H100 Group AB Soars After Bitcoin Purchase
Shares of Swedish medical technology company H100 Group AB surged 37% on May 22 after announcing the purchase of 4.39 Bitcoins worth around 5 million Norwegian kroner (~$490,830). The average price per Bitcoin purchased was around $111,785, making H100 the first publicly listed Swedish medical technology company to use Bitcoin as a treasury reserve asset.
H100 shares closed at 1.22 Swedish krona on the Nordic Growth Market, rebounding strongly from a 46% drop over the past two months. CEO Sander Andersen asserted that the Bitcoin community’s values of individual freedom align with the company’s vision of proactive, AI-driven healthcare.
China’s Jiuzi Holdings Aims for 1,000 Bitcoins
Meanwhile, in China, Nasdaq-listed electric vehicle retailer Jiuzi Holdings also made headlines when it announced plans to buy 1,000 Bitcoins over the next 12 months. The plan was approved by its board of directors, with funding methods including additional share issuance and available cash.
CEO Tao Li acknowledged the volatility risks of Bitcoin but believes that owning the asset will improve its asset structure and long-term profitability. Jiuzi shares rose 7.3% to $3.09, reflecting a positive market response despite a more modest gain than the H100.
The trend of hoarding Bitcoin in treasuries spreads globally
According to data from BitcoinTreasuries.NET, there are currently 109 public companies worldwide holding Bitcoin in treasuries. Notably, Genius Group ($35 million) and Ming Shing Group ($47 million). Leading the way is still Strategy Inc. (the new name of MicroStrategy) with a huge holding of 447,470 BTC, after continuing to buy an additional 1,070 Bitcoin worth $101 million by the end of 2024.
According to CTMfile, the amount of Bitcoin held by companies increased by 31% in 2024, reaching 998,374 BTC, equivalent to tens of billions of dollars. New rules from the US Financial Accounting Standards Board (FASB) allow businesses to record Bitcoin at market value, accelerating this trend.
Bitcoin is becoming a strategic asset
According to Bitwise, companies in the S&P 500 index generate $1.5 trillion in free cash flow annually – double the entire historical market capitalization of Bitcoin. Currently, corporate Bitcoin holdings account for just 4% of the total supply, showing huge room for growth. Expert Matt Hougan calls this an “overlooked megatrend” that has the potential to change the global corporate finance landscape.
Market Outlook: Bitcoin Aims for $150,000 – $200,000
Bitcoin is currently trading around $110,000, after setting a new high in May 2025. According to CNBC, many organizations such as Standard Chartered and Matrixport predict the price will reach between $150,000 and $200,000 by the end of the year, thanks to ETF inflows and favorable macroeconomic conditions.
A report by Architect Partners predicts that by 2030, 25% of S&P 500 companies will own Bitcoin. In addition, Strategy's investment model has delivered outstanding returns: up 2,000% since 2020, far exceeding both the S&P 500 and Bitcoin itself.
Sweden Considers Creating a National Bitcoin Reserve
Swedish Parliament member Rickard Nordin has proposed creating a national Bitcoin reserve, inspired by President Trump's executive order on creating a cryptocurrency reserve in the United States. The proposal involves using seized assets to buy Bitcoin and diversify the national reserve.
Organizations like the Nordic Blockchain Association are working to connect regional companies and experts to global blockchain trends. The H100 announcement could be a nudge to encourage other Nordic companies to consider Bitcoin as an integral part of their modern financial strategy.