Bitcoin Hits New High, But Was Ignored by Traditional Financial Media in Q2 2025
While Bitcoin hit a new record price in Q2 2025, the event failed to garner the same amount of attention from mainstream financial media. According to a new report from Perception Intelligence, just 13 articles about Bitcoin were published by The Wall Street Journal, Financial Times, and The New York Times during the quarter, accounting for just 2% of the more than 1,100 articles analyzed from 18 major media outlets.
Meanwhile, Bitcoin hit a record high above $111,900, while also posting its best quarterly performance since 2020. Yet, mainstream media coverage remained muted or ignored, even as institutional capital continued to pour into products like Bitcoin ETFs and government-level adoption increased.
-Intentional Silence? Three Contrasting Media Approaches
The report categorizes media coverage of Bitcoin into three main groups:
A warm reception from outlets like Forbes and CNBC, which published 194 and 141 articles, respectively, with positive coverage accounting for over 42%.
A deliberate indifference from leading financial publications, where Bitcoin was only mentioned sporadically, despite its stellar performance.
Persistent skepticism, often focused on issues related to money laundering, fraud, or volatility.
This polarized approach creates a serious information gap, especially for traditional investors who still rely on elite media to make financial decisions.
-The information gap distorts investment perceptions
One notable point from the report is that 28% of articles were negative, while only 31% were positive, with the rest being neutral. This reflects a bias in elite financial media, which distorts information for investors who lack in-depth access to crypto.
In contrast, investors who follow specialized or high-volume financial channels have a clear information advantage, especially when it comes to signals such as:
Bitcoin ETFs have accumulated over $65 billion in AUM as of April 2025.
BlackRock's iShares Bitcoin Trust (IBIT) leads the way with $18 billion in assets under management.
15 US states are promoting Bitcoin reserves, with allocations of up to 10% of public budgets.
-Limited Coverage Long-term obstacle or opportunity for Bitcoin?
While the indifference of the mainstream media may seem like a disadvantage, some analysts believe it could be a positive signal in the long term. The absence of media hype has helped dampen retail speculation, while institutional investors have quietly increased their exposure to digital assets.
Major banks, hedge funds, and governments are adjusting their asset allocation strategies to be more Bitcoin-friendly a trend that is occurring outside the influence of elite media.
-Conclusion: The Information Revolution Is Moving Away from Traditional Media
The second quarter of 2025 saw a stark media paradox: Bitcoin is thriving, but still being overlooked by traditional financial information “gatekeepers.” While publications like CNBC, Forbes, Barron’s, and specialized crypto sites have taken the lead in leading the discussion, elite media seem to have kept their distance from the rise of digital assets.
In an increasingly polarized information landscape, investors need to reconsider their input sources so as not to miss opportunities or make wrong decisions. Bitcoin doesn't need mainstream media to thrive but traditional media may need Bitcoin to catch up with the new world of finance.